The hearts of the nation’s tradesmen were all of a flutter this month, as the C.K Magma Hit Squad made its way to construction sites and trade counters across the country.
But surprisingly, it wasn’t the gorgeous girls that caught the eyes of tradesmen and merchants – it was the new C.K Magma range of premium storage and PPE equipment they were promoting.
Kicking off in the North West at the beginning on the month, the Hit Squad then made its way to the Midlands and the South East, showcasing the highly functional C.K Magma range, collecting compliments – and a few hearts – along the way.
As well as demonstrating the many benefits and qualities of the range, the C.K Magma Hit Squad also handed out freebies and promotional dog tags. Tradesmen simply have to visit www.ck-magma.com, and register their unique dog tag code to be in with a 1 in 5 chance of winning various C.K Magma prizes.
C. K Magma’s New Product Development Manager, Charles Whitfield said of the tour:
“We wanted to do something quite different to reflect the premium nature of the range so after much discussion and planning, the C.K Magma Hit Squad was born. We put a lot of work into picking the right locations, ensuring a good mix of construction sites and trade counters. The concept behind the Hit Squad was to put the products into the hands of our end users. To facilitate this, we decided to invite the Hit Squad girls to join us and draw on the synergies between a pair of ladies who are not only beautiful but have brains to boot, and our range of premium products that not only look good but deliver on all aspects of functionality.
“We have been astounded by the feedback we have received over the course of the visits. We were confident we had a product range unlike anything in the market but the comments and interest definitely exceeded our expectations. The Hit Squad tour was primarily to demonstrate the benefits of the range but the amount of tradesmen who wanted to purchase products on the spot was unprecedented. It’s a good thing we had teamed up with merchants in the area to offer a one-day 25% off deal.
“It was fantastic to have so much face-to-face interaction with our end-users. Although we work with a dedicated group of professional tradesmen to develop all our products, it’s rare we have access to the thousands of workers we have met with during our visits– we may have even picked up some handy insights for future products.”
The consensus over the week was that the C.K Magma range was very different from anything the tradesmen had ever seen, with one describing it as the ‘most visually pleasing range’ on the market.
One customer purchased a technician’s tool case after his son, a fellow electrician, had recommended it to him. When asked what he thought of the product after purchase, he described it, simply, as a ‘knock-out’. If you met the Hit Squad hotties last week, don’t forget to visit www.ck-magma.com/win_with_ck_magma and register your unique dog tag code to be in with a chance of winning something from the product range.
Join the C.K Magma Facebook group and see if you can spot yourself or your mates in the photos: “http://www.facebook.com/pages/CK-Magma/276208699061357”
If you missed the Hit Squad visits, you can www.ckmagma.com/win_with_ck_magma and potentially win something from the product range.
