It’s 4pm – the day has been spent pitching to a large client, you know you’re up against three big agencies but you have a more relevant portfolio, keener pricing, and you’ve built a strong relationship with your potential client.
But away from the boardrooms, staff at all levels are checking your credentials, analysing past performance, looking at how you do business and what others say about you, and they are doing this on their desktop, laptop, tablet and mobile phones. They are reading your website, blogs, portfolio, company history, testimonials, case studies, LinkedIn profiles, Facebook pages and Tweets, and if they can’t find what they are looking for they draw un-informed conclusions.
This is a conversation you need to be a part of and already many of the major players in the construction industry have made smart investments in their digital platforms.
Geoff Cattini, Co-founder and Creative Director of Cattini Design Ltd, has worked in the digital industry for 15 years and has several clients in the construction industry, says “The clients we have are gearing up for the next generation of buyers who will do business on their own terms; accessing information anywhere, at anytime and making informed purchasing decisions instantly.”
He adds “The beauty of this dynamically updated information is its relevance and cross-selling potential. Digital communication sits face to face with your client and can be your greatest ambassador.”
To find out more about digital opportunities email [email protected] or visit www.cattinidesign.com
