The UK’s premier photographic retailer, operating from over 230 stores throughout the length and breadth of the UK, in addition to its online shop with its popular ‘Collect at Store’ service,
Jessops is a company that shares its customers’ passion for photography; even going as far as to run courses covering everything from digital SLR skills through to wildlife photography, all presented by specialist professionals. Indeed, it is a company committed to continuously raising the bar.
With this in mind, Jessops is now offering a brand new retail experience, underlined by its recently completed Birmingham and Westfield Stratford stores, created by retail designers Dalziel & Pow and turned into a glorious workable reality by Clements Retail.
Part of a significant shop enhancement scheme (the company is just starting work in Belfast), the new style stores are both tactile and visually engaging, with the primary aim being to encourage consumer participation. It achieves this through in-store innovations that include ergonomic pods throughout the branch, forming a dynamic and less restrictive shopping environment. Importantly, Westfield Stratford is also the brand’s first store to display every camera model, using ground-breaking visual merchandising to create a completely interactive customer experience where customers can touch and test the products pre-purchase.
The Centre of Excellence store in Birmingham features innovative shop in shops, which means within the store there are designated areas for the main supplier brands so that customers can shop brand specifically if they wish. Stocking the newest technology, Jessops ensure that the products in-store range from the latest easy to use cameras for capturing any picture perfect moment, through to top level models for the experienced professional or those that would like to try their hand at being a little more creative.
Clements manage the full turnkey installations, with the new store design making the whole shopping experience not only pleasant but also incredibly easy; so whether its advice on low-light lenses or just a hands-on demo of the latest cameras, visiting a Jessops stores provides all of the answers.
