Your ability to actively hunt and secure the right business – and to do it better than any of your competitors – will be the defining factor in your success in 2012, says Dave Crick, Director of Contractors Marketing Services Ltd.
“This is more than the usual marketing. This is relentless, highly targeted, pro-active hunting down of future business. It’s the dedicated, consistently successful development of ABI or Glenigan project leads and the building of relationships for example that ensures your success.”
Contractors Marketing Services provides marketing experts on part-time, short, medium or long-term contracts, particularly focused on helping SMEs in the construction industry build for the future. That’s vital for many firms who don’t have sufficient staff time or the skills necessary for chasing leads for new business.
This is where the CMS Sales Hunter comes in. Typically, a Sales Hunter from CMS will work in a client’s office for one day a week, focused on chasing up sales leads, reviving old relationships, and building new ones.
“Our team are unusual,” David comments. “They actually enjoy cold-calling. They all have years of experience in the construction industry and in marketing. So while the rest of the client’s staff are getting on doing today’s work, they know someone in the office is 100% dedicated to bringing in business for next month and next year.”
Their record speaks for itself. A CMS Sales Hunter was called in by an electrical contractor who, until the recession, had specialised in shop-fitting, but now urgently needed to refocus. Working two to three intensive sales days a month for just over a year, the Sales Hunter helped move the firm from £2m of shop-fitting work to over £2.5m of schools and commercial work. CMS also offer support for longer-term strategy development. Senior members of the team are capable of working at Director level to help guide the development of SMEs, as well as working as Sales Hunters in their own right.
Among the advantages to clients is that, although the Sales Hunter works in the client’s office as part of their team, they are not on the pay roll. So there are no overheads of NIC, holiday and sick pay. Just highly productive people generating new business for you as long as you want them.
Call David at CMS on 07968 725882 for further details or go to www.contractorsmarketing.co.uk.
