Formerly based at Aylesbury, Bucks, Red Rhino’s presence in the marketplace was probably best described as ‘loud’, its marketing was clearly well structured and successful on a scale many other businesses would have envied.

Key staff helped spread the news by driving around the country in unforgettable bright red pick-ups, and the company was always well represented at trade shows and equally well reported in the media. In short, the company’s marketing department did a first class job: who has not heard of Red Rhino crushers?

With financial problems mounting, the Red Rhino marketing machine came to a grinding halt in October 2008 and after a series of events that tend to happen these days the brand was advertised in a Sunday newspaper. Winfield Engineering Limited, a second generation family business with a long established independent fabrication engineering background, officially became the new owner of the Red Rhino brand at the beginning of February 2009.

Red Rhino is now proud to boast its own manufacturing facility, spread over some 45,000 sq ft of shop floor space, encompassing an impressive portfolio of engineering equipment, plus a full range of modern fabrication equipment.

Products

Red Rhino products work on a very simple action that calls for two jaws, set in V, to be powered together. Material — rocks, bricks, kerb stones — entering the top become progressively crushed as they slip down into the V until they are small enough to fall through the gap at the bottom. The size of the finished material is governed by the width of the gap at the bottom. Output can vary from 10mm to 130mm depending on the settings of the jaws.

Maintaining the momentum of the crushers through the heavy flywheel is the key to successful crushing. If a particularly tough lump of concrete is encountered there is enough reserve power to crush even the hardest lumps.

The range starts with the 750kg 2000 series increasing in size to the 10,000kg 7000 series. Red Rhino’s most popular machine is the 5000 series, which boasts a massive 20tonnes/hour capacity, yet will fit easily on the back of standard 3 ton plant trailer; a useful addition to any plant hire company to earn £500/day crushing concrete. Find out more at www.redrhinocrushers.com/productsThe Marketplace

The construction industry currently produces 120 million tons of waste every year. Around 20 million tons of this waste up in landfill with no reuse and no intrinsic value. In financial terms the UK is spending £1bn to dump waste in a landfill site.

The cost of landfill is rising by £8 per ton every year and with fuel costs rising this figure will increase if we do not make some drastic changes to the way we handle our construction waste.

Why would you want to pay all these rising costs when you can crush your concrete and relay the crushed material down as your base product? Or better still sell it! It just makes financial sense to crush your concrete as well as preserving our environment. Owning a Red Rhino crusher will offer you the chance to earn money by hiring it out, save money on your own jobs, and more importantly look after the environment we live in.

Sales of crushers have really started to take off in the last six months, with sales manager Jason Purllant explaining: “Our view is that we now may be coming out of the recession. We are certainly receiving more enquiries and there have been increases in orders.”

But it’s not just the UK market. Just recently, the company secured a contract to supply 24 machines to CHF International, a non-profit organization involved in helping Haiti clear up the mountains of rubble caused by January’s devastating earthquake.

The Future

The crushing market is set to grow, bucking the general trend of the construction industry. Increasing EU pressure is forcing all businesses to consider how they handle their construction waste. Any construction project over £300,000 by law now has to have written statement how they handle the waste they will produce from the project.

So don’t be a follower in the recycling industry; take the lead and benefit from an industry that is set to grow faster than any other industry in the next five years.

For further information, telephone 01476 590790.