DTZ Qatar recently launched a new online property portal showcasing their portfolio of commercial and residential properties and land. The project was undertaken by Bahrain based digital marketing agency East Innovations and saw the completion of a premium content management system (CMS) within eight weeks, created to fit within DTZ’s existing brand guidelines and web presence.
“With Middle Eastern markets continuing to rapidly evolve towards even more integrated levels of digital communications, it’s more important than ever for businesses and organisations to have an optimised online presence,” stated Mark Warman, managing director at East Innovations.
“The advent of smart phones and other mobile devices have allowed people to shift the majority of their daily activities to an online world. Companies like DTZ Qatar with a strong web presence that reflects their brand values and offers an enhanced user experience can define themselves from their competitors in the digital arena,” he added.
The portal has been designed to meet the individual needs of different users, offering separate sections for landlords, tenants and corporate residential services and allowing users to indicate whether they are seeking to buy, sell, let or lease a property.
The interactive search function enables visitors to browse the extensive property and land database based on their personal criteria and generates real-time results to fit their individual requirements. Users can also sign up to receive email alerts when properties matching their criteria become available.
In support of DTZ Qatar’s new web presence, East Innovations will be optimising the site’s searchability across internet search engines with a twelve month search engine optimisation (SEO) strategy to enhance the online visibility of the site and generate relevant organic web traffic. The property portal can be found at www.dtzqatarproperties.com.
