The innovative Digimark™ surface graphics imaging system from Ennis Prismo Traffic Safety Solutions is being used by the city of Wroclaw in Poland to promote its status as a host city for the EURO 2012 football tournament.
Polish contractor Termo was appointed to apply over 100 of the specially-designed Digimark™ graphics to roads and pavements across the city, which is hosted the Group A games during the tournament in June. The markings provide a simple, yet eye-catching display.
DigimarkTM is a self-adhesive, digitally-imaged display sheet, designed for temporary or permanent placement on hard surface areas. Digimark™ enables full colour graphics to be applied to practically all vehicular and pedestrian ground surfaces. Since virtually any high resolution graphic or image can be reproduced, Digimark™ is suitable for a wide range of applications from advertising and decoration, to playground markings and floor plans or maps.
The DigimarkTM system is incredibly easy to use and provides an instant, high quality, visually-impacting area. It can be applied or removed in minutes on any area that is dry, free from debris and in good repair. Contractors simply prime the application area with a suitable primer, remove the backing tape from the product, then lay out the graphic and apply pressure to adhere. Removal is achieved by simply warming the product with a gas torch or steam hose. The image can then be lifted, leaving no residue on the road surface.
Digimark™ features a polyurethane top coat which is fully transparent and highly durable, resisting degradation and deterioration when exposed to ambient weather conditions. This provides a protective finish that does not impact on the visual quality of the image beneath. A recycled glass cullet, containing anti-slip particles ensures a safe, skid and slip-resistant finish.
The system bonds to the road surface via a natural bitumen with excellent adhesive qualities. Included in the construction is a high strength fabric layer onto which the ink graphic is printed. This reinforced fibre controls the flexural rigidity and the extent of bond strength development to ensure ease of removal at the end of use.
To view application videos of a range of Ennis Prismo products, visit www.youtube.com and search for ‘Ennis Prismo’. For more information, telephone: +44 (0) 1924 312 635. Email: [email protected] or visit: www.ennisprismo.com
