NEW WEBSITE IS MUCH MORE THAN 98% AIR

EPS is heavy on benefits but light on the environment according to www.eps.co.uk

Expanded polystyrene (EPS) may be 98% air but the latest website for the popular polymer is heavy on facts and figures which emphasises its heavyweight advantages across applications ranging from building insulation to bike helmets. The new site, launched this week by the EPS Group of the British Plastics Federation, is packed with facts pointing to the many reasons to specify EPS which it says should also stand for “economy, performance and sustainability”.

Launching the site, EPS Group Chairman, David Emes said “Our member companies have so much to shout about when it comes to the advantages offered by EPS that we felt it was time to produce a new website dedicated to getting across the facts about this outstanding material”.

The new site uses animated imagery and short, sharp messages such as ‘98% air’ and ‘100% recyclable’ to promote the advantages of expanded polystyrene and uses examples such as cycle helmets and child car seats to get across the exceptional moulding capabilities of EPS. It also incorporates many ‘user-friendly’ features such as an interactive map to help businesses find their nearest EPS recycler.

“EPS offers outstanding capabilities in many sectors from packaging and product protection to building and civil engineering so we have included a number of downloads and links to help visitors get to what they want as quickly as possible,” said Emes.

Downloads include recent support materials designed to help architects and construction specifiers and the site also has links to NBBA (www.nbba.org.uk) for those interested in blown bead insulation as well as to another new site www.fishboxes.info which provides comprehensive information including the latest research on EPS performance in one of its biggest markets – the safe, temperature controlled transit of fresh sea fish and sea foods from port to fish counter or restaurant kitchen.

“EPS provides performance, strength, design versatility, light weight, low carbon impacts and can be recycled into durable long-life products such as park benches. If we had to design a material for the 21st century we would end up inventing EPS,” concluded David Emes.